René Q started with a single landing page built around their 1968 heritage. We grew it into a complete brand home, products, promos, sales points and all without losing the salty coastal voice that made the story work.
René Q started with a single landing page built around their 1968 heritage. We grew it into a complete brand home, products, promos, sales points and all without losing the salty coastal voice that made the story work.
About this case
When René Q first came to us, they had one thing to say and one page to say it on: a landing page built entirely around their story. A fish specialist from Ostend, founded in 1968, still making things the way the founder did. It was a strong story but a story alone doesn't tell a retailer where to buy, what's on promo, or what the range even includes.
So we grew the page into a place. The storyline stayed at the heart of it, but around it we built the rest of the business: the full product gamma (soups and bisques, croquettes, sauces, spreadable salades, apéro dips), a live promo section for retail partners, a sales-point overview mapping where René Q is stocked across Belgium, and a clear contact path for new listings.
The challenge
The challenge was keeping the warmth and voice of that original one-pager while adding structure a real brand needs. The tone playful, salty, unmistakably from the coast runs through every section, so the site reads like René Q talks, not like a catalogue.
The Result
The result is a single page that does the work of a full site: it sells the heritage, shows the products, drives retail, and still feels like one continuous story rather than a stack of sections.