One roof, two worlds. A 25-year tearoom downstairs, a buzzing rooftop hotspot upstairs, same address, completely different moods. We built a split entrance that lets visitors pick their world, then gave each brand its own full experience without either getting in the other's way.
One roof, two worlds. A 25-year tearoom downstairs, a buzzing rooftop hotspot upstairs, same address, completely different moods. We built a split entrance that lets visitors pick their world, then gave each brand its own full experience without either getting in the other's way.
About this project
Most hospitality sites have one job: sell one place. Cappuccino had two and both lived at the same address in the heart of Ostend's shopping street.
Downstairs, Cappuccino: a tearoom that's been a fixture for 25 years, all breakfasts, waffles and easy lunches.
Upstairs, Rooftop: the buzzier, later, dressed-up counterpart, with brunches, shared menus and private parties. One building, two completely different moods.
The Challenge
The trap was obvious mash them into a single site and you blur both. A daytime regular looking for an 8am breakfast shouldn't land in the middle of a rooftop party menu, and vice versa.
So instead of one homepage, we built a doorway.
Visitors arrive on a split entrance and choose their world. From there, each brand gets its own full experience: its own logo and colour language, its own navigation, menus in three languages, its own reservation flow, and its own story page.
What they share stays shared location, contact, the practical FAQ so the two never feel like separate companies, just two sides of the same house.
The result
The result is a site that lets each brand be fully itself without either one getting in the other's way. You pick your door, and everything past it feels made just for you.